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OKX
Senior Product Operations Manager SEO ASO
atĀ OKX
11 months ago | 530 views | Be the first one to apply

Senior Product Operations Manager SEO ASO

Full-time
Singapore
Per year
$72,000 To $102,000

About the company

About OKX OKX is a leading crypto trading app, and a Web3 ecosystem. Trusted by more than 20 million global customers in over 180 international markets, OKX is known for being the fastest and most reliable crypto trading app of choice for investors and professional traders globally. Our Singapore office is a Product and Engineering hub and we are in the progress of expanding our teams in Singapore for the continuous growth of our global business. We build and maintain core trading platform with millions of daily active users. Design, Product and Engineering teams work cross-functionally to identify customer needs, and ship high-quality new features through fast iterations.

Job Summary

What You'll Be Doing:

šŸ“Work on the strategy, planning, and execution of ASO/SEO initiatives for our company's global websites, apps and off-page content, and incorporating technical and content requirements. šŸ“Track, analyse, research, and optimize keywords and rankings to drive non-brand traffic growth through SEO and ASO, as well as to conduct market and competitor analysis. šŸ“Partner with product managers and collaborate closely with local market growth teams across the globe in creating high-quality content that can drive organic growth and support existing marketing efforts. šŸ“Audit and analyse ASO/SEO performance, identify issues & root-causes, and experiment with rigorous approaches and measurement methods (A/B tests, data analytics) to improve performance at scale. šŸ“Create data dashboards for weekly & monthly reports on rankings across top keywords, reviews, and sentiments across search engines (Google, Naver, Yandex), app stores (App Store, Google Play). šŸ“Manage all conversion funnels and optimize conversion rates for clicks, downloads and signups.

What We Look For In You:

šŸ“Self-motivated, proactive, persistent and able to work effectively autonomously and perform as a team; šŸ“Deep knowledge and experience in all aspects of SEO and ASO, including on-page optimization, link building, content and metadata optimization; šŸ“Advanced experience in analytics/intelligence tools such as Google Search Console, GA4, Ahrefs, Data.ai, Apptweak, Appsflyer; šŸ“Experience in content growth, able to manage and handle keyword planning, SEO and metadata writing; šŸ“Excellent communication and interpersonal skills with the ability to build relationships with global teams; šŸ“Proficient in data analysis and performance metrics, and able to communicate results using data; šŸ“Ability to handle pressure and work in a fast-paced work environment and in a dynamic industry. Bachelor's or Master's degree in a related field (e.g. statistics, business, marketing)

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