Key Responsibilities

📍Product Marketing Strategy & Ownership 📍Own the end-to-end product marketing lifecycle, including positioning, messaging, launch planning, and adoption strategy across NEAR’s core products and key ecosystem initiatives. 📍Build structured marketing briefs and strategic frameworks that align with business objectives and product milestones. 📍Inbound Product Partnership 📍Act as the voice of the user/ecosystem within product teams by synthesizing user insights, market feedback, and ecosystem needs into actionable product and UX recommendations. 📍Influence the product roadmap by deeply understanding developer workflows, partner integrations, and friction points across the ecosystem.

Requirements

📍5–8 years of experience in product marketing with proven success in both inbound (product positioning, user insights, roadmap feedback) and outbound (go-to-market, campaigns, adoption) workstreams. 📍Strong background in Web2 product marketing (e.g., platforms, developer tools, SaaS, or marketplaces), with a deep understanding of 📍Web3 technologies, decentralized protocols, and AI-driven product ecosystems. 📍Demonstrated ability to thrive in cross-functional teams and lead without authority. You're comfortable aligning product, design, engineering, comms, and ecosystem leads around shared goals. 📍Exceptional communication and storytelling skills. Able to synthesize complex technical information into sharp, clear narratives for a variety of audiences.

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