What you will be doing:

📍Go-to-Market Strategy: Design and execute comprehensive GTM plans for ZKsync product and feature launches, covering messaging, outreach playbooks, developer education programs, and ecosystem partner coordination. 📍Competitive & Market Insights: Conduct ongoing competitive analyses, market intelligence, and end-user research to inform product positioning, feature prioritization, and technical content strategy. 📍Sales Enablement: Build and maintain up-to-date sales collateral: one-pagers, datasheets, verticalized slide decks (e.g., “Blockchain for Payments,” “Private Transactions for Institutions”), case studies, and competitor battle cards, so BD and sales teams can articulate value and close deals. 📍Messaging & Positioning: Develop concise, differentiated product messaging tailored to each target segment (developers, enterprises, DeFi users), and ensure consistent technical messaging across all channels. 📍Educational Resources: Lead creation of high-impact developer-focused content such as videos, tutorials, white papers, implementation guides, sample code repositories, and case studies that demonstrate ZKsync’s value proposition to technical decision-makers. 📍Customer & Community Feedback Loop: Gather and synthesize insights from pilots, early adopters, and developer communities, then channel them back into product and marketing priorities. 📍Metrics & Reporting: Define, track, and report on key metrics such as developer sign-ups, integrations, MQLs, conversion rates, documentation usage, on-chain activity, churn, and community growth to measure marketing impact and continuously optimize campaigns.

What we look for in you:

📍Technical Marketing Excellence 📍ability to translate complex, unique features into clear value propositions 📍Experience creating technical documentation and developer education programs 📍Track record of successful Web3 or Web2 enterprise product launches and developer activations

The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.