About the company
Scaling Ethereum with Zero Knowledge Proofs.
Job Summary
What you will be doing:
šGo-to-Market Strategy: Design and execute comprehensive GTM plans for ZKsync product and feature launches, covering messaging, outreach playbooks, developer education programs, and ecosystem partner coordination. šCompetitive & Market Insights: Conduct ongoing competitive analyses, market intelligence, and end-user research to inform product positioning, feature prioritization, and technical content strategy. šSales Enablement: Build and maintain up-to-date sales collateral: one-pagers, datasheets, verticalized slide decks (e.g., āBlockchain for Payments,ā āPrivate Transactions for Institutionsā), case studies, and competitor battle cards, so BD and sales teams can articulate value and close deals. šMessaging & Positioning: Develop concise, differentiated product messaging tailored to each target segment (developers, enterprises, DeFi users), and ensure consistent technical messaging across all channels. šEducational Resources: Lead creation of high-impact developer-focused content such as videos, tutorials, white papers, implementation guides, sample code repositories, and case studies that demonstrate ZKsyncās value proposition to technical decision-makers. šCustomer & Community Feedback Loop: Gather and synthesize insights from pilots, early adopters, and developer communities, then channel them back into product and marketing priorities. šMetrics & Reporting: Define, track, and report on key metrics such as developer sign-ups, integrations, MQLs, conversion rates, documentation usage, on-chain activity, churn, and community growth to measure marketing impact and continuously optimize campaigns.
What we look for in you:
šTechnical Marketing Excellence šability to translate complex, unique features into clear value propositions šExperience creating technical documentation and developer education programs šTrack record of successful Web3 or Web2 enterprise product launches and developer activations
The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles ā donāt miss your chance to be part of it.