About the company
Committed to developing products and applications on the Aptos blockchain that redefine the web3 user experience. Our team of accomplished technical experts is dedicated to creating better network tooling and seamless usability to bring the benefits of decentralization to the masses.
Job Summary
What you'll be doing:
📍Own and develop the Shelby platform’s go-to-market messaging and brand positioning 📍Craft and execute multi-channel campaigns (organic, content, growth loops) 📍Translate complex product features into compelling narratives that connect with creators and Web3-native users 📍Manage and grow Shelby’s presence on key social platforms (X/Twitter, Farcaster, etc.) 📍Collaborate with internal teams, ecosystem partners, and agency vendors 📍Work closely with product and engineering to shape the user journey 📍Support Shelby’s early launches and activations with high-impact marketing strategies
What we’re looking for:
📍5–8+ years in marketing, ideally in Web3 or adjacent industries (e.g., media tech, creator platforms) 📍Proven experience launching products and growing communities in a startup or early-stage environment 📍Background in product marketing, content marketing, or growth 📍Familiarity with the Web3 audience and its nuances—especially media/creator-facing use cases 📍Strong writing and storytelling skills 📍Comfortable operating independently and building from scratch 📍Bonus: experience working at a successful Web3 project with real adoption or ecosystem traction
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