What you'll be doing:

📍Own and develop the Shelby platform’s go-to-market messaging and brand positioning 📍Craft and execute multi-channel campaigns (organic, content, growth loops) 📍Translate complex product features into compelling narratives that connect with creators and Web3-native users 📍Manage and grow Shelby’s presence on key social platforms (X/Twitter, Farcaster, etc.) 📍Collaborate with internal teams, ecosystem partners, and agency vendors 📍Work closely with product and engineering to shape the user journey 📍Support Shelby’s early launches and activations with high-impact marketing strategies

What we’re looking for:

📍5–8+ years in marketing, ideally in Web3 or adjacent industries (e.g., media tech, creator platforms) 📍Proven experience launching products and growing communities in a startup or early-stage environment 📍Background in product marketing, content marketing, or growth 📍Familiarity with the Web3 audience and its nuances—especially media/creator-facing use cases 📍Strong writing and storytelling skills 📍Comfortable operating independently and building from scratch 📍Bonus: experience working at a successful Web3 project with real adoption or ecosystem traction

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