About the company
Fireblocks provides a suite of applications to manage digital asset operations and a complete development platform to build your business on the blockchain
Job Summary
You’ll spend your time:
📍Driving the strategy, development and execution of product and vertical-focused marketing campaigns 📍Budgeting, measuring, and ROIing. You’ll be in control of each campaign’s plans and execution (including but not limited to: webinars, digital advertising, virtual events, email campaigns) 📍Defining and rolling out inbound and outbound programs specific to product-focused pipeline growth. You’ll leverage team resources to drive a creative and messaging strategy, as well as SEO and paid digital program execution 📍Enabling regional marketers across the globe to launch campaigns and events 📍Goal setting for all programs, awareness through demand - tracking program results, measuring program success, reporting metrics to stakeholders and GTM teams and recommending optimizations and improvements for future campaign cycles
You’ll do amazing things at this role if you:
📍Have a minimum of 7+ years of experience in B2B marketing, preferably in a demand generation or campaign marketing environment 📍Have a strong background in campaign development and program execution 📍Have a minimum of 2 years in the payments space 📍Thrive in a hyper-growth environment 📍Can manage multiple projects simultaneously with exceptional attention to detail 📍Present program strategy and plans clearly - and can collect and act on feedback from various stakeholders 📍Have a data-driven mindset and are passionate about impacting revenue goals 📍You have experience using marketing automation, CRM & Sales tools (Hubspot, Salesforce and Outreach a plus) 📍You’re hands-on, curious and love to explore new ideas and tools 📍Excellent project management skills with an ability to prioritize independently