About the company
Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldnāt work together. To solve this problem, we expanded into software and built integrated solutions to help sellers sell online, manage inventory, book appointments, engage loyal buyers, and hire and pay staff. Across it all, weāve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale. Today, we are a partner to sellers of all sizes ā large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. Weāre building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
Job Summary
You Will:
šLead the GTM strategy of our core Invoices offering to accelerate business growth for US and Canada market šDevelop product positioning, value propositions, messaging, and tactical plans, ensuring that all customer-facing teams are on-message and maximizing each channel. šIdentify target customers, and develop segmented marketing strategies to accelerate adoption and active use of Invoices products among these audiences. šBe the voice of our customers, and translate their needs into opportunities for product strategy. Understand their needs through surveys, interviews, and analysis of product usage data šSupport product growth initiatives, including launching new features, new segments, and new markets. Bring the product to life. šDeeply understand our competitors' offerings and promote ongoing differentiation in our product and marketing strategies.
Qualifications
You Have: š5+ years working in product marketing, growth or lifecycle marketing, or similar go-to-market experience šPrevious background in B2C or B2B marketing to small business audiences, preferably with experience in payments, fintech, early stage startups, or consumer technologies šDemonstrated competence in marketing fundamentals including customer insight development (quantitative and qualitative), pricing analysis and recommendations, and executing go-to-market campaigns šExperience working with partner teams (product, eng, design) to develop and launch a product and new product features šExperience partnering with central creative and marketing teams to execute marketing campaigns šComfort in a face-paced, startup environment šGenuine interest in and curiosity in helping small businesses succeed
