About the company
Kraken, the trusted and secure digital asset exchange, is on a mission to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Our 2,350+ Krakenites are a world-class team ranging from the crypto-curious to industry experts, united by our desire to discover and unlock the potential of crypto and blockchain technology. As a fully remote company, we already have Krakenites in 70+ countries (speaking 50+ languages). We're one of the most diverse organizations on the planet and this remains key to our values. We continue to lead the industry with new product advancements like Kraken NFT, on- and off-chain staking and instant bitcoin transfers via the Lightning Network.
Job Summary
The opportunity
📍Develop marketing strategies to bolster Kraken’s market share in region, while working with cross-functional teams to execute. 📍Grow new users in-region and improve performance across their customer lifecycle including initial onboarding, trading, and growth across Kraken’s product suite. 📍Leverage global campaigns, creatives, content, and brand guidelines to localize according to the preferences of regional audiences. 📍Develop local-first ideas that uniquely position Kraken’s brand and persuade potential customers to take our calls to action. 📍Roll your sleeves up - this may include producing content, planning/managing events, bolstering Kraken web pages, localizing ads, managing local social media handles, representing Kraken in PR and interviews, and much more. We are looking for versatile marketers that can work with others and do it themselves when necessary. 📍Measure results; work with our data to understand marketing performance and make recommendations to adjust for greater effectiveness. 📍Additional duties and responsibilities as assigned
Skills you should HODL
đź“Ť7+ years in a marketing role where you autonomously developed marketing/growth strategies and delivered successful campaigns. đź“ŤA proven track record in growing new users in a highly competitive environment. đź“ŤRegional expertise (language, culture, etc) for this geography. Additional country expertise is a bonus. đź“ŤAdvanced crypto knowledge including how crypto products work, crypto revenue models, and the crypto players in your region. đź“ŤExperience with marketing in a regulated business, preferably in financial services.
If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.
