About the company
Gemini is a regulated cryptocurrency exchange, wallet, and custodian that makes it simple and secure to buy bitcoin, ether, and other cryptocurrencies.
Job Summary
Responsibilities:
📍Articulate and define Nifty Gateway’s brand strategy and positioning 📍Develop and implement innovative marketing strategies that align with NG’s brand identity and business goals 📍Develop marketing and customer engagement strategies to ensure the success of Nifty Gateway Productions 📍Collaborate with artists, producers, product and communications teams to ensure brand consistency across all platforms and materials 📍Conduct market research to identify trends, audience preferences, and new opportunities for growth across NG brand and NG productions 📍Coordinate with external partners, including media agencies and promotional partners, to develop co-branded campaigns 📍Measure and report on the performance of marketing campaigns, gaining insights to inform future strategies
Qualifications:
đź“Ť7+ years experience in brand or creative strategy with a strong understanding of product and brand marketing đź“ŤHands-on experience rolling out successful brand marketing campaigns đź“ŤDemonstrated ability to develop and execute successful marketing strategies, from big idea to tactical execution đź“ŤExcellent communication and collaboration skills, with the ability to work effectively across teams đź“ŤExperience working with or managing PR partners đź“ŤEntrepreneurial spirit to be successful in our fast-paced environment đź“ŤExperience in art, NFTs, entertainment or creative industries preferred
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