About the company
We are Ramp Blockchain is changing the world and has the potential to turn it upside down. We know that it is time to reverse the model we got used to, where the top 1% decide on everything. Blockchain democratises entertainment, and wealth, builds new opportunities for community-driven innovation, and shakes up the ancien regime. We’re inches away from the paradigm shift and Ramp is here to help move the needle. The bottom-up revolution is already on the move and there is still some space onboard. Ramp is here to use the knowledge of finance and technology to make business more open to everyone to join in and make crypto easier. Interacting with crypto-powered apps still feels intimidating for most. We work to unlock a future where crypto is as easy to use as eCommerce is today. We believe in technology-driven change. We are a part of the decentralised revolution. For us, that means adding value to the world through an individual approach and critical eye. Our operating framework is built on passion & hunger. We gathered the best-in-class team to work together on things that matter. We want you to feel challenged and motivated by the company you have and give the same feeling to your teammates. If you share our values and approach, there is a space for you at Ramp!
Job Summary
What You’ll Lead
📍As our growth engine and brand voice, you’ll be hands-on, strategic, and autonomous: 📍Craft and evolve a compelling B2C brand narrative — one that resonates emotionally with both consumers and merchants 📍Own and execute off-platform marketing campaigns — across social, PR, partnerships, influencer, affiliate, and events 📍Drive top-of-funnel user growth and awareness across global segments, especially in emerging markets 📍Launch trust-building initiatives — from social proof and guarantees to testimonials and tone of voice 📍Build and distribute educational content (FAQs, explainers, onboarding) that demystifies crypto and drives confidence 📍Partner with Product and Design to align the full journey — from acquisition to activation 📍Use AI-native tools to automate, accelerate, and scale output — from creative generation to campaign ops
What We're Looking For
📍You’re a doer, builder, and storyteller — a self-starter who’s already thinking two steps ahead.
Must-Haves
📍5–7 years in growth, brand, or product marketing for a B2C product 📍A proven track record of running successful off-platform campaigns across social, PR, partnerships, events, or affiliates 📍Self-starter with AI-native mindset — comfortable using AI tools for copy, creative, and automation to scale like a team of five 📍Experience growing international user bases, ideally across regions and channels (Fintech or payments experience is a strong plus) 📍Strong B2C storytelling and brand building skills — from emotional narrative to trust-building messaging 📍Ambition to grow into a Head of Marketing role — you're ready to lead, not just execute
If this role isn’t the perfect fit, there are plenty of exciting opportunities in blockchain technology, cryptocurrency startups, and remote crypto jobs to explore. Check them on our Jobs Board.
