About the company
Immutable is a global technology company, powering the world of NFTs on Ethereum. We are on a mission to be the number one ecosystem for NFTs which empowers and rewards users. Founded in 2018, Immutable is one of Australia's fastest-growing startups to hit unicorn status, having raised more than AUD $300M+ and valued at AUD $3.5 billion. Currently, the Immutable Group consists of Immutable X and the Game Studio. Immutable X is the first and leading Layer 2 scaling solution for NFTs on Ethereum, with zero gas fees & is 100% carbon neutral. The Immutable Studio creates games on blockchain technologies to allow for true, digital ownership; including the world's first NFT trading-card game, Gods Unchained, and Guild of Guardians.
Job Summary
You will have the opportunity to:
šEnsure successful planning, execution, and optimisation for key traffic KPIs via paid media channels šOversee the media agency to craft game media plans aligned to the global strategy šPartner with Marketing, Production to ensure asset needs and best practices are communicated, while partnering with Agency teams to ensure smooth delivery and execution šAssist in the development of reports to the wider business on mediaās performance and the application of learnings to improve campaign performance
We would love you to have:
šExperience with paid media with an understanding of the planning process, the role of digital and traditional channels, and full funnel KPIs šExperience across short- and long-term measurement approaches, the strategic use of first-party data, and the next generation of attribution. šStrong quantitative, analytical, and problem-solving skills šUnderstanding and experience in broader growth marketing areas, such as ASO/SEO/SEM/CRM
