About the company
NIKE, Inc. does more than outfit the worldās best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. itās about each person bringing skills and passion to a challenging and constantly evolving game. NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nikeās stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
Job Summary
Core responsibilities
Strategy & function expertise
šParticipate in seasonal marketing planning and process. Work with team on providing function inputs & developing function for the season he/she is in charge of šSupport your team to constantly maintain, revisit & upgrade the vision, strategy and playbook for GC Nike social marketing, focusing on key GC social platforms šWork with social team to develop, set and deploy social strategy & playbook for GC marketing campaigns and stories, including, but not limited to seasonal must win brand campaigns, foundational support stories and 365 product marketing, based on great understanding of brief from respective brand management teams šSmartly setup and accomplish long-term function and short-term campaign KPIs šLead the function pitch back from planning to execution - including platform consumer insight/strategy, concrete ideation & tactics, budget planning and management
Platform innovation & Insights
šDevelop a deep understanding and knowledge of GC social platform insights and trends šCultivate and share platform insights, trends and case studies across overall GC marketing organization šEstablish professional networks from external industrial experts to foresee future platform development directions
Leadership
šStrong initiative and curiosity to cultivate innovation, and explore new ways of working šExcellence in strategic thinking, with actionable executional experiences šLeads by example, with the ability to instill trust, confidence, and teamwork in the team
Key Working Partners
šBrand narrative, Athletes marketing, Purpose & Experiences (BAPE) team Jordan Brand team & Gender brand managements (Men, Women, Kids) Consumer Direct Marketing team (Digital, Store, Member marketing & 365 experiences) Key marketing functions (Brand Creative, Integrated Media, etc.) Respective agency teams
Qualifications
Required:
šBachelor's degree or above in marketing or a business-related discipline Minimum 6-8 years brand marketing related experience Strong verbal and literal communication skill and willingness Have the initiative and creativity to provide solution Deep knowledge of the local market, industry, especially local social platforms mechanism and trends šFluent written and spoken English
Preferred:
šExperience working in/for sports industry or digital/social platforms Experience on agency or vendor management Experience working in matrixed, complex organization šExperience delivering English/Chinese presentations to large audiences.
