Responsibilities:

📍Develop a Strategic Marketing Plan: Execute and evolve a multi-channel growth marketing strategy that grows Gemini’s user acquisition in partnership with the global marketing team. Channels include affiliates, partner marketing programs, community engagement, and social content. 📍Cross-Functional Collaboration and Leadership: Partner with Product, Design, Legal, Data and other members of Marketing to execute on these campaigns, and analyze the impact. This includes developing key product launch strategies in coordination with partner teams, and managing a talented and growing local marketing team. 📍Customer Insights: Develop strong strategic perspective on our product and broader crypto trends based on customer insights, market research, and more.

Qualifications:

📍6+ years of growth marketing experience with a focus on developing successful partnerships, affiliates, community engagement, and social content. 📍Experienced in measurement and analytics tools including Google Analytics, Mixpanel, Branch, and Looker. 📍Strong understanding of full funnel and unit economic marketing metrics including LTV, CAC, and ROAS. 📍Success in this role requires a strong bias for action. Able to implement best practices in an array of organized, detail-oriented, and comfortable working in a fast-paced environment. 📍An optimistic doer with an entrepreneurial mindset. Passionate about crypto and Web3.