About the company
Kraken, the trusted and secure digital asset exchange, is on a mission to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Our 2,350+ Krakenites are a world-class team ranging from the crypto-curious to industry experts, united by our desire to discover and unlock the potential of crypto and blockchain technology. As a fully remote company, we already have Krakenites in 70+ countries (speaking 50+ languages). We're one of the most diverse organizations on the planet and this remains key to our values. We continue to lead the industry with new product advancements like Kraken NFT, on- and off-chain staking and instant bitcoin transfers via the Lightning Network.
Job Summary
The opportunity
šDemand generation to drive inbound leads across multiple channels including LinkedIn and Google šDevelop and execute Search Engine Optimisation (SEO) initiatives to increase the number of visitors to our website. Aligned to this, conduct keyword research so that CF Benchmarks appears high up search engine page rankings. Also, use results of research to provide insights and inform other members of the team šPlan and deliver paid search campaigns to drive increased traffic to the website šEmail marketing support, specifically building automated campaign lead nurture flows šAnalyse campaign results and based on learnings, make recommendations for improvements to continually drive results šSupport the marketing lead to monitor the rapidly evolving digital marketing space and identify emerging marketing communications channels that will help us further build marketing capabilities aligned with our business objectives
Skills you should HODL
š1-5 years B2B marketing experience, ideally from the financial services or business consultancy sector šBachelorās degree in business or marketing relating subjects šStrong written and verbal communication skills with fluency in English as first or second language šA self-starter with a strong work ethic and someone that is a highly collaborative team player šStrong organizational skills with an ability to manage multiple tasks and deadlines
The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles ā donāt miss your chance to be part of it.
