About the company
About OKX OKX is a leading crypto trading app, and a Web3 ecosystem. Trusted by more than 20 million global customers in over 180 international markets, OKX is known for being the fastest and most reliable crypto trading app of choice for investors and professional traders globally. Our Singapore office is a Product and Engineering hub and we are in the progress of expanding our teams in Singapore for the continuous growth of our global business. We build and maintain core trading platform with millions of daily active users. Design, Product and Engineering teams work cross-functionally to identify customer needs, and ship high-quality new features through fast iterations.
Job Summary
What You’ll Be Doing:
📍Develop the global growth marketing strategy, with an emphasis on achieving market share and cost-effective user acquisition by setting targets and measurements 📍Comfortable with the principals of organic and paid marketing and using both to create acquisition, engagement and retention loops 📍Responsible for driving channel strategy with considerable budget and exploring different ad formats to optimize performance 📍Deep dive into the global markets, identify opportunities to optimize funnels, increase campaign effectiveness and lift incrementality. Generate learning insights, strategic improvements and prioritize tests and trials. 📍Collaborate with data scientists, product and cross functional partnerships to implement and upgrade growth initiatives. 📍Work closely with BD, brand, product teams to optimize acquisition via an active and process driven feedback loop
What We Look For In You:
📍Bachelor's degree or above, 8+ years of experience in a senior marketing role as part of an international, high-performance marketing and internet user-focused organization 📍5+ years of management experience, have leadership skills to manage, motivate and coach a regional (and virtual) team 📍Scaled at a high growth company, ideally from 50 employees to 1k+ 📍Led a web/app consumer product growth before 📍Has engineering/product background, or data science is a plus(nice to have) 📍Understanding of Web3, exchange products (nice to have) 📍Personality and culture 📍Good execution capabilities 📍Data-driven, detailed oriented 📍Getting things done 📍Good communications skills, could influence engineering
Perks & Benefits
📍Competitive total compensation 📍Comprehensive insurance coverage for employees and their dependants 📍More that we love to tell you along the process!