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Unlimit
Digital Marketing Lead APAC
atĀ Unlimit
about 20 hours ago | 27 views | Be the first one to apply

Digital Marketing Lead APAC

Full-time
China
Per year
$90,000 To $110,000

About the company

Founded in 2009, Unlimit is a global fintech company with 16 offices all over the world and more than 500 employees, that offers a large portfolio of financial services - from acquiring (payment processing) to banking and banking as a service. Our mission is to be ā€œready for tomorrowā€ and to provide our customers with a sense of stability in the everchanging financial landscape and an opportunity to be prepared for whatever the tomorrow of business brings their way, so that while others observe, they can already take an advantage.

Job Summary

Key Responsibilities:

šŸ“Strategic Marketing Leadership: Devise and execute a holistic digital marketing strategy in alignment with overarching business goals across Unlimit's goals šŸ“Points of Growth Discovery: Craft, maintain, and manage an extensive digital marketing experiments backlog delivery to validate business hypotheses and uncover growth opportunities šŸ“Performance Marketing Management: Navigate SEM and Affiliate Marketing efforts across the region in extensive collaboration with internal and external teams šŸ“Influence Marketing Management: Identify, engage, and nurture relationships with key influencers and thought leaders within our target markets to amplify our brand's reach and credibility. šŸ“Integrated Campaign Execution: Coordinate cross-channel marketing campaigns, integrating influencer and affiliate efforts with SEO, SEM, social media, and content marketing initiatives to drive cohesive brand messaging and user acquisition. šŸ“Content Collaboration: Work closely with influencers and affiliates to co-create authentic, compelling content that resonates with our target audiences, driving engagement and conversions. šŸ“Performance Analytics: Utilize advanced analytics to monitor and evaluate the effectiveness of influencer and affiliate campaigns, adapting strategies based on insights to optimize ROI.

Qualifications:

šŸ“Proven Experience: At least 6 years in senior digital marketing roles, with a strong emphasis on performance marketing and growth, at least šŸ“3 years of experience with CN-targeted campaigns šŸ“Data Analysis: The ability to collect, organize, and analyze large sets of data to identify patterns, trends, and insights šŸ“Leadership: The ability to inspire and guide others toward achieving common goals. This includes taking initiative, providing indirect management, and leading by example. šŸ“Communication Skills: The ability to clearly and effectively convey ideas, both verbally and in writing, to different audiences. This includes active listening, adapting to the audience, and structuring information logically. šŸ“Problem-Solving Skills: The ability to analyze complex situations, identify key issues, and develop practical and innovative solutions. This involves critical thinking and structured analysis. šŸ“Adaptability: Agile and resilient, with the capacity to thrive in a startup environment and respond dynamically to changing market conditions. šŸ“Good written and verbal communication in English and Chinese

If youā€™re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.

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