Key responsibilities:

📍Plan and execute digital marketing campaigns and programs, ensuring branding and messaging consistency across all channels 📍Optimize marketing campaigns, monitor performance and adjust strategies to achieve KPIs and drive ROI 📍Ensure effective allocation of resources via proper forecasting, tracking and reporting on campaign performance 📍Improve website effectiveness, creation of landing pages and the blog 📍Implement SEO for the website, with the support of an SEO agency 📍Plan and execute paid search, social media, and display advertising for core ICP and products 📍Ensure campaign testing and continuous data-driven improvement 📍Incorporate tools to improve website analytics capabilities and suggest improvements to the website structure and content 📍Work collaboratively with other teams to generate the campaign assets needed for growth marketing initiatives 📍Promote data-driven content creation, including SEO-driven content marketing 📍Plan Inbound Marketing campaigns to attract the right leads 📍Oversee ad unit development, testing, and analysis for continuous improvement. 📍Work with agency and internal designers to ensure highly engaging graphic and motion design assets are produced for display advertising 📍Provide weekly reports and insights to the wider Marketing team and Leadership

Required skills and attributes:

📍8+ years of proven experience in growth marketing 📍2+ years of marketing experience with blockchain/Web3 projects 📍Expertise in Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, and SEO 📍Expertise with acquisition analysis, A/B testing, and ad fraud detection 📍Up-to-date knowledge of mobile performance marketing, trends, and best practices 📍Excellent copywriting skills and spoken English (bonus points for being multilingual). 📍Hands-on, proactive and diligent 📍Keen interest in Crypto, Blockchain, DeFi, AI (comfortusing decentralized Crypto software such as wallets, DEXs, etc. a plus!) 📍An analytical mindset and a proven track record in driving successful digital marketing campaigns