What You’ll Do

📍Strategic Marketing Leadership: Devise and execute a holistic digital marketing strategy in alignment with overarching business goals across Unlimit's goals 📍Points of Growth Discovery: Craft, maintain and manage an extensive digital marketing experiments backlog delivery to validate business hypotheses and uncover growth opportunities 📍Influence Marketing Management: Identify, engage, and nurture relationships with key influencers and thought leaders within our target markets to amplify our brand's reach and credibility 📍Affiliate Marketing Management: Establish and oversee an affiliate marketing program, recruiting relevant partners and creating incentive structures that align with our growth objectives 📍Integrated Campaign Execution: Coordinate cross-channel marketing campaigns, integrating influencer and affiliate efforts with SEO, SEM, social media, and content marketing initiatives to drive cohesive brand messaging and user acquisition 📍Content Collaboration: Work closely with influencers and affiliates to co-create authentic, compelling content that resonates with our target audiences, driving engagement and conversions 📍Performance Analytics: Utilize advanced analytics to monitor and evaluate the effectiveness of influencer and affiliate campaigns, adapting strategies based on insights to optimize ROI

Required Skills and Qualifications

📍Proven Experience: At least 6 years in senior digital marketing roles, with a strong emphasis on performance marketing and growth 📍Data Analysis: The ability to collect, organize, and analyze large sets of data to identify patterns, trends, and insights 📍Leadership: The ability to inspire and guide others toward achieving common goals. This includes taking initiative, providing indirect management, and leading by example 📍Communication Skills: The ability to clearly and effectively convey ideas, both verbally and in writing, to different audiences. This includes active listening, adapting to the audience, and structuring information logically