About the company
At Huron, weāre redefining what a consulting organization can be. We go beyond advice to deliver results that last. We inherit our clientās challenges as if they were our own. We help them transform for the future. We advocate. We make a difference. And we intelligently, passionately, relentlessly do great workā¦together. Are you the kind of person who stands ready to jump in, roll up your sleeves and transform ideas into action? Then come discover Huron. Whether you have years of experience or come right out of college, we invite you to explore our many opportunities. Find out how you can use your talents and develop your skills to make an impact immediately. Learn about how our culture and values provide you with the kind of environment that invites new ideas and innovation. Come see how we collaborate with each other in a culture of learning, coaching, diversity and inclusion. And hear about our unwavering commitment to make a difference in partnership with our clients, shareholders, communities and colleagues.
Job Summary
Key Responsibilities
šMarket Intelligence & Research šDesign and manage primary and secondary research to quantify market size, share, and growth opportunities. šConduct competitive analyses, segment markets, and prioritize targets based on revenue potential and strategic fit. šInterpret research insights to identify threats, opportunities, and emerging campaign themes. šStrategic Marketing & Planning šCollaborate with business and enterprise leadership to translate organizational objectives into an annual, cohesive marketing plan. šDevelop buyer personas, SWOT analyses, positioning statements, and messaging frameworks that resonate with decision-makers. šEstablish key performance indicators (KPIs) to measure campaign effectiveness and ROI, adjusting tactics as needed.
Education
šBachelorās degree in Marketing, Business, or related field; MBA or advanced degree preferred.
Experience
š8+ years of progressive marketing experience, with at least 5 years in a leadership role within healthcare marketing. šProven record of developing and executing successful B2B marketing strategies that drive revenue growth and brand awareness.
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