About the company
We are SwissBorg, a FinTech scale-up headquartered in Lausanne, Switzerland. Our flagship product, the SwissBorg app, offers over 600,000+ users the best price and liquidity across 16 fiat and 39 cryptos, as well as giving them the opportunity to earn passive income with our Smart Yield account. Our community is growing fast, with over $1.5 billion in assets under management, a weekly volume of over 250 million, and over 20,000 Premium users. This is just the start in our mission to democratise wealth management by building products that allow individuals to manage their crypto assets at the touch of a finger. Whether you’re in Andorra or Singapore, whether your portfolio is worth one dollar or a million, SwissBorg gives you the best tools to learn about digital currencies and manage your wealth. Are you looking to join a team of revolutionaries on a mission to decentralise nations? We want to hear from you!
Job Summary
Key Responsibilities:
📍Creative Strategy and Ideation: Contribute to the development of our content marketing strategy and take ownership of its execution, focusing on innovative content concepts that align with our brand’s vision, mission, and values. Your role involves leading the charge in creative brainstorming and concept development that sets SwissBorg apart in the market. 📍Trend Analysis and Industry Insight: Maintain a pulse on the latest content marketing trends, audience preferences, and industry shifts to ensure our content is relevant, engaging, and ahead of the curve. Utilise this insight to guide our content strategy and execution. 📍Content Creation and Execution: Work closely with internal teams to bring your creative visions to life. While not directly responsible for content production, your role ensures all content is cohesive, engaging, and aligned with our brand identity. 📍Brand Positioning and Messaging: Develop and refine our brand messaging to effectively position SwissBorg in the market. Your strategic initiatives will highlight our unique value proposition, ensuring our messaging is clear, compelling, and consistent across all platforms. 📍Community Engagement and Growth: Foster a vibrant, engaged community around our brand by developing content that encourages interaction, feedback, and participation. Your efforts will build a strong, relatable presence that resonates with and expands our community base. 📍Strategic Innovation and Market Differentiation: Lead our brand’s continual evolution through insightful narrative crafting around product innovation, strategic marketing initiatives, and proactive market engagement strategies. Your work will ensure SwissBorg stands out and fosters long-term loyalty and growth in the crypto market.
What you might bring:
đź“ŤExperience and Skills: Proven experience in content marketing, especially within the fintech or cryptocurrency sectors, showcasing your ability to lead creative content initiatives. A portfolio that demonstrates exceptional creative thinking, strategic planning, and a talent for storytelling and narrative crafting. đź“ŤLeadership and Collaboration: Strong leadership and teamwork skills, capable of inspiring an internal team and collaborating effectively across departments to realise our content and brand vision. đź“ŤCommunication: Excellent communication and interpersonal skills, with the ability to engage a diverse range of audiences and stakeholders. đź“ŤAdaptability: High level of adaptability and resilience, with the capacity to navigate the fast-paced and ever-changing landscape of our industry, maintaining focus on strategic goals.
