About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities:
šAssist in shaping lifecycle marketing strategies by bringing new ideas and solutions to boost user activation and retention. šDevelop and execute CRM campaigns, such as email, app push notifications, and other product interfaces to engage users. šCollaborate with the global lifecycle, regional, data, design, content and other marketing verticals to launch and scale successful campaigns. šAnalyze user data and campaigns to enhance user understanding and derive insightful findings for future initiatives.
Requirements:
šSome exposure to, or demonstrated interest in lifecycle marketing/ strategy, preferably in an online industry and in a global remote company. šUnderstanding of CRM channels, such as email, app push notifications, and other product interfaces to engage users. šGraduate from disciplines such as Marketing, Business, or other relevant fields. šDemonstrated logical thinking and data-driven decision-making abilities. šFluent in both written and spoken English. šAble to work remotely and efficiently with global teams. šAvailable full-time for a period of 6 months.