Responsibilities

📍Strategic Vision & Leadership: Develop and execute a long-term marketing strategy that aligns with Rarible’s vision and growth objectives, integrating B2C and B2B efforts for a unified brand presence. 📍Brand & Growth Marketing: Define and elevate Rarible’s brand identity, creating a compelling narrative and positioning to engage diverse audiences, including developers, creators, collectors, and enterprise clients. 📍Team Development: Build and manage a high-performing marketing team across digital marketing, product marketing, and demand generation. Foster collaboration with our existing social media, partnership, communications, and content teams. 📍Community Engagement: Lead partnerships with influencers and content creators to produce high-quality, engaging, and educational content that strengthens Rarible’s footprint in the Web3 ecosystem. 📍Public Relations: Oversee PR efforts, securing strategic opportunities at industry events, conferences, and in media to enhance Rarible’s visibility and thought leadership. 📍Campaigns & Activations: Craft targeted campaigns that boost customer engagement and retention, driving growth for both B2C and B2B platforms. 📍Partnership Cultivation: Leverage relationships and networks within the crypto and NFT communities to keep Rarible at the forefront of the Web3 conversation.

What we look for

📍Proven experience as a senior marketing leader, with a track record of driving revenue growth and scaling marketing efforts across various channels. 📍Expertise in brand, growth, and product marketing, capable of balancing long-term brand-building with short-term growth initiatives. Web3, NFT, or blockchain experience is a major plus, with a quick understanding of industry dynamics and trends. 📍Exceptional storytelling skills, able to craft messages that resonate across B2B and B2C audiences. 📍Successful leadership in cross-functional teams, fostering collaboration between marketing, product, and sales. 📍Strong content management experience, able to oversee a diverse content pipeline across multiple platforms. 📍Extensive network within Web3, leveraging relationships to foster partnerships and media presence. 📍Confident public speaker, comfortable representing Rarible at events, panels, and conferences.