About the company
Serotonin is the leading breakthrough marketing and communications partner for digital asset companies, working with the top businesses and entrepreneurs in the industry on brand positioning, media relations, content, growth marketing, and go-to-market strategy. We bring together a deep expertise in financial services, digital assets, and decentralizing technologies to help innovators tackle some of the biggest challenges facing business and society by building the next generation of products, services, and experiences.
Job Summary
Responsibilities
đź“Ť4-6 years of experience working in comms/ PR roles at an agency or in-house, with a background in crypto, web3, or open-source systems.
đź“ŤUnderstanding of web3 and the prominent ecosystems, technical primitives, culture of open source/ decentralized systems, and the use cases that define the industry landscape
đź“ŤExperience and familiarity with web3 culture and practices
📍Successful track record of leading initiatives across brand comms, news campaigns, and thought leadership — ie. crafting brand assets, executing all media outreach and coordination, stakeholder management, and securing earned speaking engagements
đź“ŤStrong media relationships in web3, tech, and adjacent media verticals
đź“ŤSharp writing and editing skills
đź“ŤCapacity to thrive in a fast-paced environment and navigate multiple projects
đź“ŤProven ability to collaborate and communicate with clients and teammates
đź“ŤEvents experience highly preferred
Requirements
📍Lead PR campaigns and announcements— set the strategy, goals, tactics, research and execution for optimal earned media outcomes
📍Media targets — leverage existing contacts and cultivate new relationships with web3 trade press and journalists across tech, business and mainstream media (digital publications, podcasts, video, etc.)
📍Content creation– craft client positioning/ messaging, press releases, pitches, thought leadership commentary and briefing materials
📍Proactive pitching– secure thought leadership opportunities across media, podcasts, and events.
📍Industry events — help curate strategic event presence and work 1x1 with client reps to secure, conceptualize, and optimize speaking opportunities at leading industry events
📍Stakeholder management– coordinate all relevant internal and external parties, anticipating needs and timelines for successful execution
📍Comms infrastructure– support in all public relations activities, managing media inquiries and founder requests
📍Reporting– monitor, analyze and communicate PR results, creating post-report campaigns with actionable insights.
📍Market analysis– maintain a keen understanding of industry trends and make appropriate recommendations on how to insert clients into trending conversations.
đź“ŤCrisis communications: advise on strategic comms to help clients navigate sensitive situations
đź“ŤWork as part of Serotonin PR team to bring new opportunities to our shared portfolio of clients
