What you'll do:

📍Conduct customer, market, and competitive research. 📍Define compelling messaging that resonates with our ICPs. 📍Translate insights and learnings into campaigns and content ideas. 📍Create product-focused campaigns and marketing materials. 📍Create and maintain sales enablement materials. 📍Collaborate with product to define product roadmaps and GTM strategies. 📍Collaborate with product and sales to develop and optimize pricing models. 📍Provide product training programs to ensure the sales team understands the product's value proposition and can communicate it effectively.

Requirements

📍Have experience marketing cybersecurity or web3 products (or to technical audiences). 📍Are a marketing generalist that spikes in product marketing. 📍Understand how your work translates into creating demand and driving revenue. 📍Are able to market complex technical products to technical and non-technical audiences. 📍Are curious and are actively experimenting with gen AI, automation and modern tools. 📍Have worked at least one startup or growth-stage company. 📍Have strong business acumen