What you'll do:

📍Lead the development and execution of integrated marketing and go-to-market plans for major launches and campaigns, including defining target segments, messaging, channel mix, timelines, and success metrics. 📍Create detailed project trackers for each campaign or launch, monitor milestones, manage dependencies, and ensure on-time delivery across cross-functional teams (i.e., product, design, content, DevRel). 📍Ensure consistent objectives and messaging across marketing channels, including owned (website, email, blog), earned (PR, influencer outreach), paid (digital ads, sponsorships), and shared (social media, partnerships). 📍Maintain the weekly content and launch calendar for press releases, partner and product announcements, campaign and event launches, ongoing promotions, and evergreen content. 📍Partner with the content marketing team to ideate on content types and formats, and help oversee the production of brand and campaign assets (i.e. blogs, whitepapers, videos, graphics, email sequences), ensuring brand consistency and messaging across all channels. 📍Own strategy and execution for Sui’s organic social channels (Twitter, LinkedIn, YouTube, Discord announcements, etc.), including content calendar creation, post scheduling, and community engagement. Monitor social analytics, iterate on post frequency and format, and optimize social strategy and execution to align with goals. 📍Support the planning and management of marketing events, including all promotional and amplification efforts. 📍Collaborate with cross-functional teams to understand their goals, align marketing efforts with their needs, and provide the resources and support necessary for their success.

What you'll bring:

📍7+ years of integrated marketing or similar experience and can demonstrate previous ownership of large, multi-channel product and campaign launches. 📍Proven success managing organic social channels to grow followership and drive engagement. 📍Exceptional project management skills with a track record of coordinating complex launches that involve many stakeholders and cross-functional teams. 📍Strong written and verbal communication: Able to translate concepts into concise messaging that follow brand guidelines and narratives. Confident in communicating expectations and timelines in documented plans and with stakeholders. 📍Deep, practical understanding of owned, earned, paid, and shared marketing channels, and how to leverage each across awareness, consideration, and conversion stages.

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