About the company
Kraken, the trusted and secure digital asset exchange, is on a mission to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Our 2,350+ Krakenites are a world-class team ranging from the crypto-curious to industry experts, united by our desire to discover and unlock the potential of crypto and blockchain technology. As a fully remote company, we already have Krakenites in 70+ countries (speaking 50+ languages). We're one of the most diverse organizations on the planet and this remains key to our values. We continue to lead the industry with new product advancements like Kraken NFT, on- and off-chain staking and instant bitcoin transfers via the Lightning Network.
Job Summary
Opportunity
šLead the strategy for lifecycle incentive programs involving a mix of push, in-app, email, and SMS, delivering best-in-class communications that drive engagement and desired behavior, and other actions that improve client quality. šHelp shape the formation of our incentive strategy both from a technology and marketing execution point of view, being accountable for key metrics that support revenue growth at the company. šBuild and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem. šConduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend. šExecute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle. šBe a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value. šWork closely with our compliance, legal, and regional operations teams to remove blockers in marketing across priority geos. This also involves making sure that we are being 100% compliant with local regulators in the way we market and communicate to customers. šAdditional duties and responsibilities as assigned.
Skills You Should HODL
š5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution (a particular focus on incentives, sweepstakes, or referrals experiences is a plus). šExtensive experience building and executing complex CRM campaigns with multiple stakeholders. šExperience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools. šA proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto as a big plus. šStrong skills in analytic tools such as Tableau, Looker, Great Plains, Big Query. šIn-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do.
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