Key Responsibilities

📍Strategic Development: Formulate and execute comprehensive PR strategies to enhance the company's brand, build brand awareness, establish thought leadership, and promote our platform effectively. 📍Content Creation: Develop compelling messaging and content for press releases, media kits, and other PR materials, effectively communicating the company's mission, values, and projects to target audiences. 📍Media Relations: Cultivate and maintain strong relationships with key media outlets, journalists, and influencers to maximize media coverage and brand visibility. 📍Proactive Outreach: Proactively pitch story ideas and secure media placements across relevant publications, podcasts, and other media channels. 📍Monitoring & Analysis: Track and analyze media coverage and social media trends to evaluate the effectiveness of PR campaigns, adjusting strategies as necessary. 📍Crisis Management: Manage crisis communications and respond to media inquiries in a timely and professional manner. 📍Cross-Department Collaboration: Work in partnership with internal teams, including marketing, legal, compliance, and executive leadership, to ensure PR activities align with business objectives and regulatory standards. 📍Event Coordination: Organize and coordinate media events, conferences, and speaking engagements to enhance exposure and thought leadership opportunities. 📍Industry Awareness: Stay informed about industry trends, regulatory developments, and best practices in PR and communications to maintain innovative and effective strategies. 📍Team Leadership: Manage and mentor a team of PR professionals, providing guidance and support for their professional development.

Requirements

📍Bachelor's degree with a minimum of 10 years of work experience in PR, communications, or media relations, with at least 4 years in an agency environment, preferably with a global focus and extensive contacts within financial media. 📍Prior experience in Crypto, Fintech, Payments, or technology sectors is required. 📍Excellent English and Mandarin is essential for effective communication with stakeholders in Mainland China. 📍Deep understanding of industry trends, challenges, and opportunities to effectively develop and implement PR campaigns, while staying adaptable to consistently changing landscapes. Ability to manage crises. 📍Exceptional written and verbal communication skills to create compelling messages. Strong interpersonal skills for building and maintaining relationships with media contacts, influencers, and stakeholders. 📍Strong leadership skills to manage and mentor PR professionals while fostering a collaborative and productive work environment.

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