About the company
Injective Labs is trailblazing a new dawn for Web3 enabled finance. We are the core contributors to Injective, one of the fastest growing blockchains in the industry. Injective provides an interoperable smart contracts platform that is optimized for building decentralized finance applications. Interoperability is at the core of Injective, which is natively integrated with chains such as Ethereum, Cosmos and Solana. Developers can rapidly launch premier financial applications suited for mass adoption using Injective’s infrastructure and specialized DeFi primitives such as the world’s first fully on-chain order book.Our team has decades of experience spearheading the largest financial institutions and tech organizations. Injective is incubated by Binance and is backed by leading firms such as Jump Crypto, Pantera and Mark Cuban.
Job Summary
Key Responsibilities:
đź“ŤDevelop and execute marketing strategies for our products, making them appeal to technical experts and general audiences. đź“ŤWork closely with the Product team to understand and identify the value preposition of the product. đź“ŤConduct market research to position our products effectively, working closely with Product, and Business Development teams. đź“ŤDefine clear positioning, create compelling storytelling, and lead the product launches. đź“ŤDevelop and oversee Go-to-Market campaign plans. đź“ŤTranslate technical concepts into engaging content across marketing surfaces. đź“ŤAnalyze campaign performance, user engagement, and adoption metrics to refine marketing strategies and improve product positioning. đź“ŤEngage with developers and crypto communities to build awareness and drive product adoption. đź“ŤStay up-to-date with industry trends, best practices, and emerging technologies.
Requirements:
📍1-3 years of experience in Product Marketing 📍Experience in the crypto space with a deep understanding of crypto culture, trends, and user behavior. 📍Experience launching, positioning, and scaling products from 0 to 1 and beyond. 📍Bachelor’s degree in Marketing, Communications, or a related field is preferred. 📍Experience in creating and executing GTM strategies. 📍Creative thinker with a strategic mindset, capable of developing innovative marketing strategies aligned with technical product features. 📍Ability to measure and analyze campaign performance, user engagement, and adoption metrics to optimize strategies. 📍Ability to translate technical concepts to technical and non-technical audiences. 📍Ability to work collaboratively with cross-functional teams in a fast-paced environment.
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