About the company
Blockovate is a new and ambitious marketing agency on a mission to help innovative blockchain based solutions reach their target audience. We work with the leading blockchain projects and help transform their marketing efforts, ensuring their project reaches the right audience, and achieves its necessary goals.
Job Summary
Key accountabilities
šDevelop marketing strategies and an execution roadmap to drive product investment and eventual adoption in conjunction with the marketing units šCollaborate with Product to develop USPs and build strong product messaging & communications to ensure brand consistency across marketing output. šCreate high converting websites that properly reflect the product offering, supported by robust whitepapers. šPresent information about new products to the wider team, taking complex concepts and breaking them down into understandable insights šResearch the Total Addressable Market, providing forecasts for potential growth and showcasing the different ICPs within the buying journey. šMonitor the competitive landscape to ensure Blockovateās clients are being positioned in the relevant areas to drive growth šWork with the designers to create unique branding
Requirements
Essential: šExperience working in a blockchain/crypto environment šDemonstrable experience of working with product teams šExperience working in collaboration with developers šUnderstanding of core marketing channels especially content, social and performance šStrong analytical skills
