About the company
21.co is the world’s leader in providing access to crypto through simple and easy to use products. 21.co is the parent company of 21Shares, one of the world’s largest issuers of cryptocurrency-backed exchange traded products (ETPs) – which is powered by Onyx, a proprietary technology platform used to issue and operate cryptocurrency ETPs for 21Shares and third parties. 21Shares was one of the first to issue a bitcoin ETP in 2019 and manages a suite of ETFs in the U.S., including a spot bitcoin ETF and 40’ Act vehicles. The company has offices in Zurich, London, and New York. 21.co was founded in 2018 by Hany Rashwan and Ophelia Snyder. Cathie Wood, Chief Executive Officer & Chief Investment Officer of ARK Invest is a board member.
Job Summary
Key Responsibilities
📍Lead the go-to-market strategy for 21Shares’ U.S.-based digital asset ETFs, ensuring successful product launches and scaling. 📍Leverage market research, client analysis, and competitive intelligence to inform GTM strategy and differentiation. 📍Develop product positioning, messaging, and marketing plans for new launches in close collaboration with sales, product, and finance teams. 📍Partner with product teams to influence the roadmap based on market and customer insights. 📍Create and execute post-launch marketing campaigns that drive awareness, adoption, and retention of digital asset products. 📍Collaborate on sales collateral, training materials, and presentations to equip sales teams with the tools they need to succeed. 📍Serve as the voice of the customer internally and externally, representing 21Shares in industry events and with partners. 📍Collaborate with cross-functional teams to ensure alignment and consistency across all marketing and product initiatives.
Required Skills and Qualifications
đź“Ť5+ years of product marketing experience, preferably in asset management, financial services, or fintech. đź“ŤProven experience in developing and executing go-to-market strategies for financial products. đź“ŤStrong analytical skills, ability to use data to drive decision-making, and attention to detail. đź“ŤExcellent communication and storytelling skills, with the ability to translate complex concepts into clear and compelling messaging. đź“ŤAbility to manage and lead multiple projects and work cross-functionally in a fast-paced environment. đź“ŤPassion and interest for digital assets.
