RESPONSIBILITIES OF THE ROLE

📍Develop and Execute Mobile Marketing Strategies:
📍Create and implement data-centric B2C mobile marketing strategies to drive mobile app user acquisition, conversion, and retention. 📍Adopt a data-informed strategy refine mobile campaigns across multiple channels, including but not limited to App Store Optimisation (ASO), in-app advertising and mobile-specific social media, paid search and programmatic ads. 📍Campaign Management: 📍Oversee end-to-end campaign management, from ideation and planning to execution, monitoring, and reporting. 📍Improve Mobile campaign performance through continuous testing and analysis, adjusting strategies based on key performance indicators (KPIs). 📍Budget Management: 📍Manage and allocate mobile marketing budgets effectively, ensuring maximum ROI. 📍Provide regular budget updates and performance reports to key stakeholders. 📍Analytics and Reporting: 📍Utilise analytics tools to track, analyze, and report on mobile campaign performance. 📍Provide actionable insights and recommendations to improve overall mobile marketing effectiveness and app rankings on active platforms. 📍Cross-functional Collaboration: 📍Collaborate with cross-functional teams, including product delivery and design, to ensure alignment of mobile marketing strategies with overall business objectives. 📍Work closely with the creative team to develop compelling and effective ad creatives and marketing assets. 📍Stay Informed on Industry Trends: 📍Stay abreast of industry trends, competitive landscape, and emerging technologies to drive innovation in mobile marketing strategies.

EXPERIENCE/SKILLS REQUIRED

📍Bachelor’s degree in Marketing, Business, or a related field professional certification. 📍Proven experience in B2C mobile marketing, with a focus on customer acquisition and revenue growth. 📍Experience in the payments, crypto or FinTech industry would be highly advantageous.
📍Proven track record of growing revenue efficiently through the optimisation of mobile-app centric marketing strategies such as ASO, paid search, in-app advertising, paid social, and programmatic display campaigns. 📍Successful experience in App Store Optimisation (ASO), with emphasis on improving app visibility and conversion rates within the Apple App Store and Google Play Store 📍Experience with the following marketing channels: Google/UAC, YouTube, Apple Search Ads, Display/Programmatic, DSPs, Facebook/Instagram, Reddit. 📍In-depth knowledge of digital marketing channels, analytics tools and mobile marketing tools (Data.Ai, MobileAction, SensorTower or similar) and ASO-techniques about keyword research and optimization, metadata refinement and A/B testing.
📍Strong analytical skills and the ability to interpret data to make informed decisions. 📍Demonstrated success in managing marketing budgets and achieving ROI targets. 📍Creative thinking and problem-solving abilities. 📍Have a deep understanding of online marketing & ecommerce.  📍Understanding of market research and data analysis methods.  📍Creative with analytical capabilities.