About the company
CoinDesk is the leading digital media, events, data and research company in this rapidly growing blockchain and digital asset world. We are driven by the mission to be the media platform for the next generation of global investors The team of subject matter experts at CoinDesk delivers reliable and relevant content to both individuals and businesses, enabling them to make impactful decisions and stay current on this evolving industry. CoinDesk is a quickly growing company with incredible ambition. Our global presence has grown exponentially through top quality journalism and event production, creating a community for millions of members. We are all excited to continue on this journey and take pride in the opportunity we have to make a long lasting impact. We’d love for you to join us if you’re willing to take on new challenges and immerse yourself in a world of intelligent, forward thinking people.
Job Summary
What You’ll Do:
📍Execute the overall event marketing strategy across digital, email, and print channels 📍Manage event website and enhance content to drive website traffic Secure, manage and help to execute on media partnerships 📍Oversee social media campaigns and online community management leading up to the event; 100+ posts on average per month. 📍Manage the paid media campaign agency and track results. 📍Create post-event recap, measurement reporting, and recommendations for the following year. 📍Manage in-house ad campaigns. 📍Leverage competitive analyses to uncover differentiators and translate into outbound competitive tactics. 📍Work with our marketing and sales teams to create programs that attract leads, grow our pipeline, and increase revenue. 📍Actively collect and use feedback to improve our products and market strategies
What You Have:
📍Bachelor's degree in Marketing, Communications, or a related field. 📍4+ years of experience in media and/or event marketing; experience in the crypto/web3 industry is highly desired. 📍Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution 📍Direct experience writing messaging, positioning and author on-brand end-user content 📍A data-driven approach to your work and the ability to champion the customer and experience in shaping customer insights and research 📍Strong written and verbal communication skills. 📍Strong understanding of marketing channel strategy: website (CRO), marketing automation, SEO, PPC, etc.
