About the company
Serotonin is the leading breakthrough marketing and communications partner for digital asset companies, working with the top businesses and entrepreneurs in the industry on brand positioning, media relations, content, growth marketing, and go-to-market strategy. We bring together a deep expertise in financial services, digital assets, and decentralizing technologies to help innovators tackle some of the biggest challenges facing business and society by building the next generation of products, services, and experiences.
Job Summary
Key Responsibilities:
šStrategic Marketing: Develop and implement comprehensive go-to-market strategies, focusing on product positioning and marketing messages. šCreate diverse content, including tweets, blogs, videos, infographics, and case studies, to effectively communicate key product features and benefits. šManage digital marketing campaigns, monitoring their effectiveness and making data-driven decisions to optimize performance. šExplore new opportunities and partnerships to enhance brand visibility and strengthen our market presence. šAnalyze paid, earned, and owned media to develop and execute effective marketing strategies. šSocial Media Management: Assist in developing and executing social media strategies and content across platforms such as X, LinkedIn, YouTube, and Telegram. šProduce a wide range of marketing materials, including blog articles, social media posts, and website copy. šSchedule posts, maintain social media calendars, and monitor social media channels to ensure consistent engagement. šTrack and report on social media performance and engagement metrics, making recommendations for improvement. šEngage with the community and key opinion leaders (KOLs) by responding to comments and fostering meaningful interactions. šProvide support in executing PR strategies and product announcements.
Key Requirements:
šMinimum of 3 years of professional experience in digital marketing and social media management, with a focus on multi-channel campaign management. šBachelorās degree in Communications, Marketing, or a related field. šExceptional English writing and communication skills. Interest in and knowledge of AI and Web3, with a preference for experience in GenAI, DeFi/Crypto, or fintech. šDeep understanding of degen culture, memes, and web3 lingo. šProven ability to develop and execute comprehensive marketing strategies and analyze performance metrics. šStrong multitasking skills, with the capability to handle various tasks and collaborate effectively with internal and external stakeholders. šExperience working in a remote setup and collaborating with teams across global time zones and diverse backgrounds. šStrategic thinker with a proactive, organized, and detail-oriented approach.