Responsibilities:

📍Content & SEO: Understand our current performance on SEO on both web and mobile, and potentially work with an external provider to improve our performance through a combination of technical improvements and content strategy 📍Thought Leadership: Work with the APAC leadership team on a thought leadership content strategy to position Gemini as an expert in the Web3 & crypto space 📍Email marketing: Work on ad-hoc blast campaigns, journeys, cohort based A/B testing through incentive structures 📍Reactivation: Understanding our customer cohorts and crafting targeted messages, testing, measuring, and iterating where required 📍Social Media & Community: Help devise a plan to build and engage our community of users through tailored and targeted content using the right distribution channels 📍Events: Plan and execute on a roster of engagement events with our partners and top clients in Singapore 📍Brand Sponsorships: Lead our sponsorships strategy and execution, helping us prioritise the right brand partnerships and activations in the space 📍Partnerships: Explore interesting and creative partnerships to increase our brand awareness and customer acquisition and engagement

Qualifications:

📍10-15 years of general marketing experience with a focus on brand presence and awareness, content strategy, SEO, events, social media, and community management 📍Experienced in measurement and analytics tools including Google Analytics, Mixpanel, and Looker 📍Experience using CRM and email marketing tools 📍Basic understanding of performance marketing channels such as Facebook, Google, and other ad networks and how to use them effectively 📍Experience working with community groups such as Telegram, Reddit, Discord, and others 📍Excellent written and verbal communication skills Strong bias for action 📍Able to implement best practices in an array of organized, detail-oriented, and comfortable working in a fast-paced environment 📍An optimistic doer with an entrepreneurial mindset

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