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Bitpanda
Marketing Lead Germany
10 days ago | 46 views | Be the first one to apply

Marketing Lead Germany

Full-time
Germany, Europe
Per year
$105,000 To $148,000

About the company

As an Austrian-founded company, our company headquarters is located in Vienna, so you'll notice a lot of our roles target here. However, as we also have talent hubs in other cities across Europe (Amsterdam, Berlin, Barcelona, Bucharest) many of our positions are open to these locations as well.

Job Summary

What you’ll do

📍Develop and implement comprehensive marketing strategies to achieve business objectives, focusing on both digital and traditional channels. 📍Oversee campaign planning, execution, and performance analysis to optimise marketing ROI, manage and grow brand awareness through consistent messaging and innovative campaigns. 📍Conduct market research to identify trends, customer needs, and competitive insights. 📍Build and maintain relationships with internal teams, external vendors, agencies, and key partners. 📍Analyse key performance indicators (KPIs) and provide actionable insights to improve marketing strategies. Manage and allocate the marketing budget effectively. 📍Provide regular budget reports and forecasts to senior management, ensuring transparency and accountability.

Who you are

📍A minimum of 5 years of experience in an online marketing role and 📍Fluent in German and English 📍Strong understanding of the fintech industry 📍Proven ability to design and execute successful marketing campaigns. 📍Strong knowledge of digital marketing tools and platforms 📍Exceptional project management and organisational skills with excellent written and verbal communication skills. 📍Data-driven mindset with proficiency in analytics and reporting tools.

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