Responsibilities:

📍Develop and execute marketing strategies: Create and implement a cohesive marketing plan to drive brand awareness, user acquisition, and customer retention for Anichess. 📍Brand positioning and messaging: Define and communicate Anichess's unique value proposition, ensuring consistent and compelling brand messaging across all marketing channels. 📍Digital marketing campaigns: Plan and execute digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC), social media advertising, email marketing, and content marketing to drive website traffic and user engagement. 📍Content creation and management: Collaborate with the content team to develop high-quality marketing collateral, including website content, blog posts, social media content, videos, and other promotional materials. 📍Social media management: Oversee and manage Anichess's presence on various social media platforms, engaging with the community, and driving engagement and brand advocacy. 📍Public relations and partnerships: Establish and nurture relationships with relevant industry influencers, media outlets, and strategic partners to enhance brand visibility and drive user acquisition. 📍Analytics and reporting: Track and analyze marketing campaign performance, website metrics, user behavior, and customer feedback to optimize marketing strategies and drive data-driven decision-making. 📍research and competitive analysis: Stay updated on industry trends, conduct market research, and analyze competitor activities to identify opportunities and stay ahead in the market. 📍Team leadership and coordination: Manage a marketing team, providing guidance, setting goals, and fostering a collaborative and results-driven work environment.

Requirements:

📍Bachelor's degree in marketing, business, or a related field. A master's degree is a plus. 📍Proven experience (8+ years) in marketing roles, preferably in the tech or education industry. 📍Strong understanding of digital marketing channels, techniques, and best practices. 📍Demonstrated success in developing and executing marketing strategies that drive user acquisition and revenue growth. 📍Excellent written and verbal communication skills, with the ability to craft compelling marketing content. 📍Proficiency in marketing analytics tools and platforms to measure and optimize campaign performance. 📍Familiarity with chess and/or the chess community is a plus. 📍Ability to work in a fast-paced startup environment, multitask, and meet deadlines.