What you will do:

📍Coordinate all Indian-Market based communication and content to enhance the user experience and stages of the player lifecycle. Focusing on retention marketing. 📍Recommend and develop optimal plans for delivery of campaign, campaign format and campaign platform to grow profitability, creating action plans and strategies where appropriate. 📍Enhance player lifetime value, reduce churn and implement relevant CRM strategy in the Chinese market. 📍 Collaborate with the content and marketing teams. 📍 Work closely with the acquisition team to maximise the growth of campaigns in the Chinese market, as well as the company vision to launch into this new market. 📍 Be responsible for researching and sourcing relevant content to communicate with our player base. 📍 Monitor and analyse results of email/SMS campaigns, including completing weekly/monthly KPI reports.

What you will bring:

📍Retention marketing knowledge. 📍 Passionate team player with the ability to work with colleagues across departments. 📍 An eye for detail, enhancing the experience of customers through top-line communication. 📍 Fluent English and Hindi both written and spoken 📍You have experience working with creative teams, such as digital design, to prepare visual assets for campaigns. 📍Detail-oriented and well organised. You know how to prioritise, and you consider the broader implications of your actions on the projects you participate in. 📍 You can manage complexity and to progress with several tasks at a time.