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Zeal Group
Marketing & Branding Manager
2 months ago | 142 views | 1 applications

Marketing & Branding Manager

Full-time
India

About the company

Join Zeal Group, the award-winning FinTech Trading Platform and Trading Service provider. Our portfolio of regulated financial institutions and fintech companies is backed by a global team of 700+ professionals with headquarters in the UK and 22 offices worldwide. As a leading online trading provider for FX, commodities, precious metals, and CFD, we facilitate an estimated monthly trading volume of USD 100B by retail investors, traders, and institutions.

Job Summary

What you’ll do

📍Report to the Country Manager and manage marketing teams 📍Establish the marketing team structure and lead the team to achieve goals and project milestones 📍 Plan and develop lead acquisition campaigns, achieve lead quantity, and lead quality target 📍 Develop a go-to-market plan for potential new markets 📍 Develop a retention marketing strategy and plan to increase repeat customers 📍 Manage the branding marketing for local and regional marketing activities including promotions, online marketing, CRM, and events 📍Develop digital marketing strategy including SEO / SEM, database, and social media. 📍 Evaluate the effectiveness of each channel and optimize the results. 📍Conduct market research and identify trends and insights into new technology and market 📍Collaborate with agencies and other vendor partners 📍 Utilize CRM system to evaluate customers’ data and evaluate current and potential customers' activities. 📍Research and analyze market trends, adjust business strategy to adapt 📍 Marketing forecasting and budgets, setting and achieving targets

Requirements:

📍Bachelor’s degree or above in Marketing, PR, Communication 📍 Minimum 5 – 10 years of experience in the finance industry 📍Experience gained from the CFD FX industry would be an advantage 📍In-depth knowledge of FX industry, market trends, and customer behaviour 📍Excellent analytical and problem-solving skills, with the ability to make data-driven decisions. 📍 Strong analytical skills and detail-minded 📍 Excellent communication & interpersonal skills

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