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Gemini
Lead Partner Marketing
at Gemini
about 1 year ago | 751 views | 6 applications

Lead Partner Marketing

Full-time
New York
Per year
$122,000 To $170,000

About the company

Gemini is a regulated cryptocurrency exchange, wallet, and custodian that makes it simple and secure to buy bitcoin, ether, and other cryptocurrencies.

Job Summary

Responsibilities:

📍Execute and evolve a multi-channel strategy that grows Gemini’s brand affinity, engagement, reach, and audience in order to drive membership growth and engagement. 📍Create a social media content calendar and track and analyze engagement. 📍Collaborate with design and marketing on content creation and campaigns to drive engagement. 📍Understand the social media universe and stay current with trends to achieve the best performance on social platforms. 📍Interact with our community on different platforms and encourage and engage in conversations. 📍Lead, Partner Marketing – this is a new focus area with a lot of white space. This includes: Co-branded marketing campaigns with token communities, initiatives to develop content with partners (ex: Univ of 📍Penn Blockchain Group), and case study campaigns with new vendors that we integrate (ex: Prove and Sardine).

Qualifications:

đź“ŤProven track record of social media content, preferably for a Web3 company. đź“ŤExperience developing content on social platforms, with a strong eye for copy, creative and storytelling. đź“ŤWorking knowledge of social analytics including Sprout. đź“ŤDeep understanding of the social media landscape; both short and long-term trends. đź“ŤPassionate about crypto and Web3.

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