Responsibilities:

📍Implement and analyze performance marketing strategies and tactics on an ongoing basis across an array of channels including search, social, display, and mobile 📍Devise A/B testing strategy for ad creative and landing pages to optimize acquisition performance 📍Perform weekly, monthly, and quarterly performance audits and manage channels to meet CAC targets 📍Coordinate with the Art Director to generate ad creative to implement in acquisition tactics 📍Work closely with broader marketing team to synchronize performance marketing activity with brand and communications goals 📍Work closely with cross-functional team to analyze existing market and user data to inform subsequent tactics and approaches 📍Act as primary point of contact for any relevant 3rd parties on a program-by-program basis LTV : CAC ratio - live it, love it, refine it, maximize it

Qualifications:

📍7+ years of growth or performance marketing experience with ability to implement best practices across acquisition channels such as search, social, display, and mobile 📍Proficient in measurement and analytics tools including Branch, Mixpanel, Google Analytics, Looker and others 📍Strong understanding of full funnel and unit economic marketing metrics including LTV, CAC, and ROAS 📍Able to implement best practices in an array of organized, detail-oriented, and comfortable working in a fast-paced environment 📍Self-starter who is excited for the opportunity to join a growing team and want to make an impact from Day 1 📍Growth stage startup experience a plus