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Bitwise
Experiential Marketing Associate
at Bitwise
about 4 hours ago | 5 views | Be the first one to apply

Experiential Marketing Associate

Full-time
New York
Per year
$112,000 To $135,000

About the company

It’s not very often that a new asset class is born. But that’s exactly what we’re witnessing today with the rise of crypto. Over just the last four years, crypto has evolved from an embryonic $50B market to a young-but-growing $1T+ market today. At Bitwise, we think it’s just getting started. In fact, we believe crypto has reached a turning point, and is headed north of $10T over the next few years. Along the way, we expect there to be risks, pitfalls, and uncertainty — much like there was during the rise of the Web, of cloud computing, and of apps. But we also expect there will be great opportunities, and millions of people wanting to participate in the potential upside. Our goal at Bitwise is to help busy investors understand and access the opportunities emerging in the cryptocurrency asset class. We want all those who so desire to be able to come along for the ride in a secure and simple manner, and to be able to benefit from the role crypto exposure can play in pursuing their investment objectives. Today is an exciting moment for Bitwise as a firm. In 2021 we crossed $1B in AUM and are growing quickly with a suite of leading crypto index funds spanning large-cap crypto assets (ticker: BITW), DeFi, NFTs, Metaverse, and more to come. We also created the index behind the world’s first crypto industry equities ETF. We focus on serving investment professionals — financial advisors, family offices, hedge funds, endowments, foundations, and others — the people entrusted to look after the capital and savings of individuals and institutions across the country. We provide education, partnership, and professionally managed investment products tailored to this group’s needs, to help them build their view, pick their strategy, and get their exposure. Currently, Bitwise is a close-knit team of 70+ professionals. Think of us as a mix of an asset manager and a tech start-up. Our backgrounds combine technology expertise with decades of experience in asset management and indexing, coming from firms including BlackRock, Wealthfront, J.P. Morgan, IndexIQ, ETF.com, Blackstone, Meta, and Google, as well as the U.S. Attorney’s Office. We’re backed by some of the most accomplished investors in venture capital and veterans of the financial services world. We love working together, we love what we do, and we’re excited about what’s ahead.

Job Summary

What You Will Do

📍Run point on the execution of conferences, trade shows, and in-market field events, including attending events to provide on-site support. 📍Support strategic content development, planning, and execution of webinars and virtual events. 📍Work across nearly all parts of the business, ensuring tight collaboration with Sales, Research, Marketing, Investor Relations, and the Executive Team. 📍Contribute to and lead projects across social media marketing, partnerships, and performance marketing. 📍Help manage the firm’s relationships with external event partners. 📍Coordinate with our warehouse and print fulfillment vendors to manage the creation and delivery of brand assets. 📍Ideate and manage our swag and gifting program. 📍Work closely with our legal and compliance team to ensure event material is properly reviewed and aligned with regulatory standards. 📍Contribute ideas and recommendations to Bitwise’s overall field marketing strategy. 📍Work closely with Marketing Operations to ensure that our systems support our strategy, as well as to measure and report event success. 📍Work closely with Salesforce leads to accurately process leads and support down-funnel initiatives. 📍Manage large and complex projects effectively, utilizing budget and resources wisely to drive real business impact. 📍Plug into the wider marketing community and stay up to date on the latest trends, processes and technologies, striving always for a best-in-class field marketing program.

Who You Are

📍5+ years of experience working full-time on the planning and execution of out-of-home events. 📍Bachelor’s degree or equivalent. 📍You have executed a broad range of event types, such as customer conferences, trade shows, and/or in-market field events. 📍You are excited to plan and execute webinars and digital events. 📍You are comfortable engaging with and supporting events with high-profile individuals that require professional maturity. 📍You have exceptional time management, organization, and self-motivation. Your work ethic is a source of pride. 📍You are a great communicator and can convey details with clarity and coherence. 📍You are team-centric and care deeply about cultivating relationships with colleagues.

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