About the company
Shift4 (NYSE: FOUR) is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry. For more information, visit www.shift4.com.
Job Summary
Key Responsibilities:
š Plan and coordinate digital marketing projects from brief to launch, working closely with internal teams and stakeholders. šPlan, create, and schedule content across our social media channels, tailoring strategies for each platform to maximize engagement. šCreate high-quality content for various channels, including videos, case studies, guides, blogs, social media, and email newsletters. šSupport digital marketing campaigns that simplify complex product and commercial propositions into engaging customer experiences, developing content in multiple formats to engage and convert target audiences. šEnsure campaign messaging aligns with Shift4ās commercial goals and resonates with both existing and prospective customers. šCollaborate across teams in the EU and US to ensure consistency in campaign objectives, messaging, and execution. šMonitor and analyze campaign performance using tools like LinkedIn Campaign Manager, Google Analytics, Tag Manager, Search Console, and Salesforce Marketing Cloud to optimize strategies. š Localize campaigns for specific regions, tailoring content to meet market-specific needs. šManage external partners (agencies, freelancers) to maintain high-quality, timely campaign execution.
You Are:
š Experienced digital marketer, skilled in content creation, campaign execution, and digital strategies. šStrong understanding of SEO, PPC, and email marketing to drive campaign performance. šProficient in marketing tools for tracking, analyzing, and reporting on campaign success. šSocial media expertāyou know how to create content and execute digital campaigns that drive engagement. šCreative thinker, with the ability to develop engaging marketing campaigns tailored to the payments and fintech industry.
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