Responsibilities

📍Data-Driven Marketing: Focus on analyzing data to optimize campaigns, track performance, and identify areas for improvement. 📍Campaign Management: Developing and executing performance marketing campaigns, from ideation to implementation and optimization. 📍Full funnel marketing: Driving strategy and insights across the full funnel of marketing across not only paid media, but also owned channels such as our website, CRM and in-product notifications 📍Cross-Functional Collaboration: Working closely with product, sales, design, and other teams to align marketing efforts with business goals. 📍Understanding the Crypto Industry: Knowledge of the crypto market, trends, and regulatory landscape.

Qualifications

📍8+ years of experience in scaling performance marketing channels with a strong track record of driving performance in a high-growth environment 📍Expert knowledge of paid marketing platforms, including Google Ads, Meta Ads, and programmatic advertising. 📍Knowledge/experience with Affiliate Marketing and SEO 📍Strong analytical skills with the ability to translate data insights into optimizations and business impact

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