Main Duties And Responsibilities

📍30%- Collaborates with Media Planners, Sr. Planners and Supervisors for strategy and plan development in areas such as: 📍Learns and employs Horizon’s suite of planning, evaluation and buying tools (i.e. Nielsen, Comscore, eMarketer and Forrester) for application/analysis into competitive landscape, target digital consumption support, plan development and reporting 📍Participates in team brainstorms to kick off plan and consideration set development 📍Provides critical thinking and analysis to draw conclusions and construe actionable implications 📍Monitor trends, tools, opportunities and applications in paid social media environments, and appropriately apply that knowledge 📍Responsible for compiling updates on partner capabilities and offerings through vendor contact and Subject Matter Expert contact and disseminating to the rest of integrated planning team. 📍Meets with subject matter experts at frequency and consistency set by Integrated Associate Media 📍Director and respective Subject Matter Expert for educational and continued advancement 📍Learns how to create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions 📍Supports team in media plan development stage to collect RFP responses from partners/ sites, assist in analyzing proposals and partner negotiations

Knowledge And Skills Required

📍BA/BS requires 📍Strong writing, presentation and analytical thinking skills 📍Able to work independently and have excellent time management skills 📍Detail-oriented with strong attention to follow-through 📍Nimble and flexible to succeed in a fast-paced environment and handle ad hoc requests 📍Strong team player 📍Interest and familiarity through use of digital media 📍Experience w/ excel helpful, but not required