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21.co
PR Manager
atĀ 21.co
8 months ago | 489 views | 1 applications

PR Manager

Full-time
Start-up
Switzerland

About the company

21.co is the worldā€™s leader in providing access to crypto through simple and easy to use products. 21.co is the parent company of 21Shares, one of the worldā€™s largest issuers of cryptocurrency-backed exchange traded products (ETPs) ā€“ which is powered by Onyx, a proprietary technology platform used to issue and operate cryptocurrency ETPs for 21Shares and third parties. 21Shares was one of the first to issue a bitcoin ETP in 2019 and manages a suite of ETFs in the U.S., including a spot bitcoin ETF and 40ā€™ Act vehicles. The company has offices in Zurich, London, and New York. 21.co was founded in 2018 by Hany Rashwan and Ophelia Snyder. Cathie Wood, Chief Executive Officer & Chief Investment Officer of ARK Invest is a board member.

Job Summary

What You Will Be Doing:

šŸ“Execute the overall communications strategy for 21.co / 21Shares šŸ“Write and update press releases and other press and marketing materials šŸ“Coordinate speaking opportunities and media outreach at external events working closely with the šŸ“Marketing team and PR agencies šŸ“Organize and maintain industry conference/events/awards calendar and help identify opportunities to place key executives at events that will support greater company objectives šŸ“Develop close working relationships with PR agencies on: šŸ“Monitoring industry news and flag issues and trends and relevant coverage, track and maintain media coverage šŸ“Media pitches for reporters šŸ“Rapid commentary opportunities šŸ“Brainstorming ideas on ways to leverage 21.co / 21Shares product initiatives šŸ“Develop strong relationship with with other departments (Sales, Product, Engineering, Research) for commentary, thought leadership and review

Requirement:

šŸ“5+ years of experience at a PR agency or in-house at a fintech or crypto company šŸ“Bachelor's degree in Journalism, Communications, or Public Relations šŸ“Strong writing skills required šŸ“Become a crypto nerd ā€“ have the desire to follow and understand current events and how the media covers them šŸ“Ability to communicate news-worthy topics to the press šŸ“Experience and understanding of the crypto industry is a plus šŸ“Startup mentality and experience a plus šŸ“Pre-existing relationships with reporters in the business, finance, technology and crypto sectors šŸ“Fluent in English; preferably also in German / French

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