About the company
21.co is the worldās leader in providing access to crypto through simple and easy to use products. 21.co is the parent company of 21Shares, one of the worldās largest issuers of cryptocurrency-backed exchange traded products (ETPs) ā which is powered by Onyx, a proprietary technology platform used to issue and operate cryptocurrency ETPs for 21Shares and third parties. 21Shares was one of the first to issue a bitcoin ETP in 2019 and manages a suite of ETFs in the U.S., including a spot bitcoin ETF and 40ā Act vehicles. The company has offices in Zurich, London, and New York. 21.co was founded in 2018 by Hany Rashwan and Ophelia Snyder. Cathie Wood, Chief Executive Officer & Chief Investment Officer of ARK Invest is a board member.
Job Summary
What You Will Be Doing:
šExecute the overall communications strategy for 21.co / 21Shares šWrite and update press releases and other press and marketing materials šCoordinate speaking opportunities and media outreach at external events working closely with the šMarketing team and PR agencies šOrganize and maintain industry conference/events/awards calendar and help identify opportunities to place key executives at events that will support greater company objectives šDevelop close working relationships with PR agencies on: šMonitoring industry news and flag issues and trends and relevant coverage, track and maintain media coverage šMedia pitches for reporters šRapid commentary opportunities šBrainstorming ideas on ways to leverage 21.co / 21Shares product initiatives šDevelop strong relationship with with other departments (Sales, Product, Engineering, Research) for commentary, thought leadership and review
Requirement:
š5+ years of experience at a PR agency or in-house at a fintech or crypto company šBachelor's degree in Journalism, Communications, or Public Relations šStrong writing skills required šBecome a crypto nerd ā have the desire to follow and understand current events and how the media covers them šAbility to communicate news-worthy topics to the press šExperience and understanding of the crypto industry is a plus šStartup mentality and experience a plus šPre-existing relationships with reporters in the business, finance, technology and crypto sectors šFluent in English; preferably also in German / French