What will you be doing?

📍Responsibility for the PR strategy in a number of markets (countries to be agreed). This includes: 📍Acting as the lead day to day contact and strategic advisor for the PR agencies in these markets 📍Owning and managing the relationship with the respective Regional Managers, spokespeople and key stakeholders for those markets. 📍Evaluate the impact of eToro’s PR activity in these markets via pre-agreed KPIs and support the production of weekly, monthly and quarterly updates for the global PR evaluation. 📍Monitor PR budget spend for these markets and compile necessary records and input to Global Head of PR and Communications. 📍Press office functions: 📍Prioritizing and answering direct media requests 📍Progressing appropriate opportunities put forward by the the PR agencies or ideas generated in-house 📍Managing the distribution of commentary from our global network of market analysts and coordinating media opportunities for our analysts (print and broadcast) 📍Drafting or reviewing/editing PR plans / campaigns, press releases, house views, positioning statements, Q&As and ad-hoc media notes 📍Liaison with content writers regarding placed articles and other written commentary 📍Organizing media events and media attendance at events and conferences 📍Co-ordinating submissions for awards and surveys. 📍Monitoring and managing eToro’s reputation globally: 📍Reviewing daily press clippings 📍Monitoring of journalists’ requests 📍Monitoring key debates and identifying story opportunities as well as potential issues 📍Helping to manage crisis communications or issues management - with the support of the Global Head of PR & Communications 📍Acting in the longer term as a spokesperson 📍Acting as a key part of the global PR team: 📍Take an active role in shaping the global PR strategy and balancing global/local specificities 📍Provide support for all markets as required 📍Support coordination of PR activity between local marketing and PR teams and the central teams in Israel and London 📍Encouraging sharing of best practice between countries 📍Help to promote PR successes and educate on the value of PR within eToro.

REQUIREMENTS

📍3 plus years PR experience (inhouse or agency) 📍Fluent English; extra languages an advantage 📍Excellent writing and verbal communication skills 📍Good understanding of fintech and financial services 📍Experience managing PR agencies 📍Proven track record in building media relationships 📍Pro-active and solutions driven with a strong sense of responsibility 📍Experience of working with other nationalities and as part of a cross-functional team 📍Ability to work in crisis mode