What you’ll do

📍Ecosystem product marketing: 📍Together with the Product, Marketing, and Business Development teams, work towards realizing to the long-term vision and strategy for Linea’s ecosystem based on a deep understanding of the market opportunity and trends, user segments and needs, and competitor offerings. 📍Gather market intelligence and carry out competitive analysis to determine how to most effectively grow the Linea ecosystem. 📍Help develop Linea’s value proposition and messaging to drive awareness and usage across Web3. 📍Partner with a cross-functional teams to land product-centric value propositions and messaging on external channels. 📍Go-to-market strategy 📍Develop the GTM plan for diverse ecosystem initiatives, from strategy to execution. 📍Lead marketing campaign and project management for your GTM with support from cross-functional marketing teams. 📍Identify innovative ideas to engage partners, attract user participation, drive cross-product opportunities and reach campaign objectives. 📍Understand the most valuable channels to reach and bring the target audience into action. Create relevant collateral to make this happen. 📍Work with the Growth team to create ongoing life-cycle marketing plans and constantly optimise to reach ambitious targets.

Other day-to-day activities

📍Partner with cross-functional teams to bring your GTM to life. 📍Diagnose business issues and resolve them through analytical decision-making. 📍Manage budgets to achieve your business objectives. Manage external partnerships.

Would be great if you brought this to the role

📍An excellent understanding of web3 in either a professional or personal capacity. 📍6+ years of product marketing experience bringing new tech product offerings to market, focused on driving partner and user growth. You are comfortable bringing a product from 0 to 1 and then from 1 to 100. 📍Experience with building end-to-end go-to-market plans, including crafting compelling positioning, messaging and user-facing content based on insights and learnings to compel users to take an action at various stages of their journey. 📍Life-cycle marketing focused on a full-funnel approach: from driving awareness to acquisition to retention and loyalty. You are analytical and can translate data into impactful insights to increase success. You can interpret product and market signals, make data-driven decisions to optimize our marketing strategies over time.