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SALT
Senior Digital Marketing Specialist
atĀ SALT
about 11 hours ago | 14 views | Be the first one to apply

Senior Digital Marketing Specialist

Full-time
India, Asia

About the company

Delivering bespoke software solutions across industries. At Salt Technologies, our goal is to empower businesses by making credible, passionate development teams accessible. As your trusted technology partner, weā€™re committed to helping you achieve your digital transformation goals using Avant-garde technologies, underpinned by unwavering ethics and a superior customer experience.

Job Summary

Key Responsibilities

šŸ“Digital Strategy Development: Design and implement comprehensive digital marketing strategies to achieve business goals. šŸ“SEO & SEM Optimization: Plan and execute all digital marketing activities, including SEO, SEM, and PPC campaigns to drive traffic and conversions. šŸ“Content Marketing: Collaborate with content creators to produce SEO-friendly content, blogs, and social media posts to enhance brand visibility. šŸ“Social Media Management: Develop and manage social media strategies across platforms (LinkedIn, Facebook, Instagram, etc.) to grow our online presence. šŸ“Analytics & Reporting: Monitor and analyze key metrics from Google Analytics, AdWords, and other tools to track performance and optimize campaigns. šŸ“Email Marketing & Automation: Plan and execute email marketing campaigns to engage audiences and nurture leads. šŸ“Lead Generation & Nurturing: Develop targeted digital campaigns to generate leads and nurture them through the sales funnel. šŸ“Market Trends & Competitor Analysis: Stay updated on the latest digital marketing trends and analyze competitor strategies to identify opportunities.

Requirements

šŸ“Education: Bachelorā€™s degree in Marketing, Communications, Business, or a related field. šŸ“Experience: 4+ years of experience in digital marketing, with a strong focus on B2B and technology services. šŸ“Skills: šŸ“Proficiency in SEO, SEM, Google Analytics, and marketing automation tools. šŸ“Experience with content marketing and social media management. šŸ“Strong understanding of lead generation tactics and marketing funnels. šŸ“Excellent communication, analytical, and project management skills. šŸ“Ability to work in a team environment and collaborate effectively.

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