About the company
At Paradigm, we are changing the future of finance! By joining us at this early stage, you’ll be building cutting-edge, distributed financial service infrastructure that will reshape financial services across CeFi and DeFi markets. Paradigm is a zero-fee, institutional liquidity network for derivatives traders across CeFi and DeFi. We provide unified access to multi-asset, multi-protocol liquidity on demand without compromising on execution preferences, costs, and immediacy. We’ve built the largest network of institutional counterparties in crypto, with over 1000 institutional clients trading over $10 B per month. We are a diverse, global team led by our organizational principles and united by our mission to bring on-demand liquidity for traders, anytime and anywhere, without compromises. We also strive to ship faster than anyone else in the industry! We are backed by the best traders and investors in the space, including Jump Capital, Genesis Trading, Dragonfly Capital, QCP Capital, Optiver US, IMC, GSR Markets, Akuna Capital, Fidelity Digital Assets CMT Digital, Goldentree Asset Management, Amber Group, OK Group, Bybit Fintech, and CoinShares.
Job Summary
Responsibilities
📍Define go-to-market strategies for new product launches and improve the announcement process 📍Develop distinctive product positioning and messaging 📍Build a roadmap of ongoing, cross-channel marketing plans at a product line level 📍Work with the Marketing team to develop content and ensure tone of voice is consistent across all channels 📍Partner with the Product team to help prioritise product development based on client feedback and market research 📍Support our Sales and Client Coverage teams, providing them with the assets they need to effectively communicate and sell the product(s) 📍Draw on qualitative and quantitative insights to understand product adoption, usage and retention across client segments 📍Recommend new product ideas and marketing strategies 📍Advise on competitive analyses and client research efforts to understand important client segments and define opportunities
Who We’re Looking For
📍5+ years in a product marketing role, ideally in tech or a related industry 📍An understanding of both B2B and B2C marketing strategies 📍Strong project management abilities to plan and execute complex cross-functional initiatives 📍Equally creative and strategic thinker 📍Excellent storytelling skills 📍Able to translate complex trading concepts into simple and clear language 📍A self-starter who takes initiative and keeps up with a fast-paced company 📍Knowledge of Python and SQL preferred
