About the company
OpenSea is the first and largest marketplace for digital collectibles, which include gaming items, digital art, and other virtual goods backed by a blockchain. On OpenSea, anyone can buy or sell these items using smart contracts.
Job Summary
Responsibilities
šBuild, execute and oversee creatively stellar go-to-market strategies for drops, business-critical partnerships that launch dynamic NFT projects via the OpenSea platform šMaximize the impact of marketing campaigns via close collaboration with external drops partners while serving as the public-facing representative of OpenSeaās Marketing team šCollaborate with key internal partners to define/refine OpenSeaās overarching brand identity which will be leveraged in order to deliver dynamic brand activations and campaigns šActively manage marketing programs that use OpenSea and partner brand assets, content, and channels; identify new opportunities to amplify and grow partnerships with themed campaigns, creative product marketing, and co-marketing w talent agencies or studios šTake a hands on role the creation of strategy and creative content that supports key drops and brand campaigns; in tandem manage and guide a stable of internal and external strategy and production resources as needed šDevelop a campaign reporting system and pivot future executions based on data-backed learnings
Desired Experience
šProven experience developing and deploying creative marketing campaigns for a consumer company In-house experience ā ideally in a high-growth startup environment šA stellar creative eye; the person in this role will be the creative director of every campaign and initiative they oversee. A love of building stellar marketing creative is critical to the role šExceptional written and verbal communication skills, editing skills, and experience presenting and defending plans to senior leaders šExcellent at communicating up, across, and within the team with clarity and purpose šFirm grasp on full suite of marketing levers, especially social media platforms, web3 event opportunities, and growth platforms šExceptional organizational and project management skills šA prior interest in and understanding of blockchain, cryptocurrency, and/or NFT technology šAbility to adapt quickly to change in a highly dynamic environment with tight deadlines and changing priorities; exhibits flexibility, resilience, and grace under pressure šLow ego, high impact, team player. Weāre in it together at OpenSea!
Nice-to-Have Skills
šExceptional leader and coach with prior people management experience šGraphic and/or motion design skills (not expecting candidates to have parallel careers as designers, but the ability to build simple assets is a big plus!) šEvent production experience