Responsibilities

📍Plan, coordinate, and execute both online and offline marketing initiatives to drive user acquisition in Taiwan and India. 📍Develop and implement effective paid media strategies across various channels to acquire users and optimize return on investment (ROI). 📍Identify, establish, and execute affiliate partnership initiatives designed to boost user acquisition. Propose and collaborate marketing resources, while closely monitoring and analyzing critical performance metrics, including download numbers, sign-ups, and new account creations. 📍Enhance XREX online presence through ASO and SEO to optimize mobile app store listings and website content. 📍Take ownership of digital and performance media channels such as Bing, Google, Meta, LinkedIn, Twitter, etc., and formulate and execute digital media strategies on both existing and new channels. 📍Continuously experiment with and optimize new channels, audiences, bidding strategies, and visual creatives. 📍Drive A/B and multivariate tests across multiple channels, including direct mail, email, outbound phone, web, and SMS. Deliver comprehensive results and insights to the team.

Requirements

📍5+ years of experience in a data-driven marketing role, demonstrating a track record of driving efficient revenue and customer growth. Experience with Fintech or Finance products is preferred. 📍Proven ability to scale marketing channels through rapid experimentation and effectively manage significant marketing budgets. 📍Deep expertise in paid acquisition and performance marketing is essential. 📍Highly analytical and data-driven, with proficiency in utilizing marketing measurement tools such as multi-touch attribution and media mix modeling. 📍Demonstrated strategic thinking skills, with the ability to creatively solve ambiguous problems and make informed decisions considering risks and tradeoffs. 📍Excellent communication and collaboration skills, adept at leveraging storytelling and data to share insights and influence stakeholders in a persuasive manner. 📍Big Plus : Strong knowledge and understanding of the crypto market and its dynamics. 📍Big Plus : Experience in emerging markets, particularly in India, is highly desirable. 📍Big Plus : Ability to adapt to a fast-paced and evolving industry, demonstrating flexibility and a willingness to learn and grow.